Take a look at Apple’s advertisements with regards to the iPad mini. Apple didn’t want you to think the iPad mini as a smaller iPad. They want you to know that its the iPad’s younger brother, capable of doing things it’s brother can do, but at the same time, able to work along it side by side.
The iPad mini and the iPad are playing music in harmony, complementing each other.
Photos are not the same, but they were of the same location, portraying them side-by-side.
Notice the book titles – Sun and Moon, East and West.